Jinx: ad concepts

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Jinx

Sponsored · Exhibit 01 · Sauce Over Kibble

Same kibble. A very different dinner.

Our Chicken Bone Broth Kibble Sauce is a savory, ready-to-squeeze topper made with high-quality protein and chicken bone broth. Drizzle it over kibble to add flavor and moisture for an easy way to switch up everyday meals.

Squeeze. Drizzle. Switch up the bowl.

Drizzle bone broth on dinner

THINKJINX.COM

Kibble Sauce, Ready to Squeeze

Shop Kibble Sauce

Format: Product hero
Persona: Dog parent bored of serving the same bowl every night
Reason to buy: Simmered in bone broth
Funnel stage: Bottom of funnel
Product: Chicken Bone Broth Kibble Sauce
Lands on: Landing page

Why it should work. A single product on show, with one clear action: squeeze it over the kibble already in the bowl.

Tests. Whether a product-first shot of the new Kibble Sauce converts better than a lifestyle photo.

Jinx

Sponsored · Exhibit 02 · Beef Menu Card

What is in the bowl? We will list it.

Our Grass-Fed Beef Dog Food puts real grass-fed beef as #1 ingredient. Our dry food is made with no corn, soy, or wheat, and crafted by an expert council of Pet Nutritionists, Veterinarians, and Formulators.

Read the label like a menu.

Read the bowl like a menu

Grass-Fed Beef Dog Food

Real grass-fed beef as #1 ingredient
No corn, soy, or wheat
Omega-3 & 6 fatty acids
Pet Nutritionists and Veterinarians

THINKJINX.COM

Real Beef as the First Ingredient

Shop Grass-Fed Beef

Format: Menu-card split, product photo
Persona: Label-reading dog parent shopping for a beef recipe
Reason to buy: Real grass-fed beef
Funnel stage: Middle of funnel
Product: Grass-Fed Beef Dog Food
Lands on: Landing page

Why it should work. Dog parents who compare labels respond to a short, honest list they can scan in seconds.

Tests. Whether a menu-card layout lifts click-through among people comparing ingredient lists.

Jinx

Sponsored · Exhibit 03 · Biscuit Guarantee

Try the biscuit. Keep the guarantee.

Our Peanut Butter & Bone Broth Biscuits are made for dogs who know exactly where the treat jar lives. Every Jinx order comes with a 100% Money-Back Guarantee, so the first bag is an easy yes at $7.00.

A treat with a money-back promise.

Claim to confirm with brand: Guarantee terms to confirm with brand

100% Money-Back Guarantee

Backed by a money-back guarantee

Peanut Butter & Bone Broth Biscuits $7.00

THINKJINX.COM

Biscuits With a Guarantee

Shop Biscuits

Format: Offer on product photo
Persona: Treat-jar dog parent who wants a low-risk first order
Reason to buy: Money-back guarantee
Funnel stage: Bottom of funnel
Product: Peanut Butter & Bone Broth Biscuits
Lands on: Landing page

Why it should work. A guarantee plus a low price removes the last objection for someone close to buying.

Tests. Whether a risk-reversal seal beats a plain product shot for bottom-funnel treat buyers.

Jinx

Sponsored · Exhibit 04 · Proteins Probiotics Spinach

Three things we like to show you up front.

Build Their Best Bowl with our bundle: high-protein Beef Kibble, Beef Homemades Single Serves, and Beef Kibble Sauce for the ultimate, protein-packed mix-and-match upgrade. Dry food, toppers, and probiotics, layered.

Layer it. Build their best bowl.

Proteins

Probiotics

Spinach

Build their best bowl

THINKJINX.COM

Build Their Best Bowl Bundle

Build the Bowl

Format: Three-photo collage
Persona: Dog parent who already mixes kibble with toppers
Reason to buy: Real grass-fed beef
Funnel stage: Middle of funnel
Product: Beef Build Their Best Bowl Bundle
Lands on: Landing page

Why it should work. Three ingredient photos make the layered-bowl idea concrete before the bundle name appears.

Tests. Whether ingredient imagery sells the bundle better than the packaging.

Jinx

Sponsored · Exhibit 05 · Two Bags Sampler

Not sure chicken or salmon? Get both.

Our Grain-Friendly Kibble Sampler includes two 4lb bags: Chicken, Brown Rice, and Sweet Potato kibble and Salmon, Brown Rice, and Sweet Potato kibble. Taste both recipes before you commit to a full bag.

Two recipes. 100% Money-Back Guarantee.

Claim to confirm with brand: Guarantee terms to confirm with brand

Chicken or salmon? Taste both

1Chicken, Brown Rice, and Sweet Potato kibble
2Salmon, Brown Rice, and Sweet Potato kibble
3Two 4lb bags

THINKJINX.COM

Grain-Friendly Kibble Sampler

Shop the Sampler

Format: Product photo, ingredient chips
Persona: Dog parent undecided between chicken and salmon
Reason to buy: Money-back guarantee
Funnel stage: Middle of funnel
Product: Grain-Friendly Kibble Sampler
Lands on: Landing page

Why it should work. A sampler answers the which-recipe question by letting the dog decide.

Tests. Whether listing exactly what is in the box beats a generic sampler message.

Jinx

Sponsored · Exhibit 06 · Chicken Topper Rating

A topper even picky pups line up for.

Our Freeze-Dried Chicken Topper features cage-free chicken, freeze-dried for optimal flavor, giving even the pickiest pup an irresistible flavor-meets-protein boost. Rated 4.8 out of 5 stars.

Cage-free chicken. Sprinkle and serve.

Rated 4.8 out of 5 stars

Cage-free chicken, freeze-dried

THINKJINX.COM

Freeze-Dried Chicken Topper

Shop the Topper

Format: Full-bleed photo
Persona: Parent of a picky dog who ignores plain kibble
Reason to buy: Rated 4.8 on Chicken Topper
Funnel stage: Top of funnel
Product: Freeze-Dried Chicken Topper
Lands on: Landing page

Why it should work. A happy dog photo with a real rating is the simplest proof for a cold audience.

Tests. Whether a rating seal on a lifestyle photo wins against a product-only creative.

Jinx

Sponsored · Exhibit 07 · Pouch Ships Free

A fresh pouch, gently cooked.

Our Cage-Free Turkey and Sockeye Salmon Fresh Pouch is gently cooked, complete and balanced, and simmered in bone broth. We ship within the 48 Contiguous United States, with free shipping on orders $65+.

Add it to your next order.

Gently cooked, simmered in bone broth

THINKJINX.COM

Free Shipping on Orders $65+

Shop Fresh Pouches

Format: Product hero
Persona: Dog parent ready to try fresh food next to kibble
Reason to buy: Free shipping on $65+
Funnel stage: Bottom of funnel
Product: Cage-Free Turkey and Sockeye Salmon Fresh Pouch
Lands on: Landing page

Why it should work. The free-shipping threshold gives someone ready to buy a reason to add a second item.

Tests. Whether a shipping message closes better than a product-benefit message at the bottom of the funnel.

Jinx

Sponsored · Native 01 · Picky Notes App

Notes app, late night: another skipped dinner.

Our Picky Dog Essentials Starter Pack is for the dog who sniffs and walks away. Every Jinx purchase also sends 1% to a nonprofit of your choice, so one more try at dinner gives something back.

Start the pack. Pick the nonprofit.

Notes

Dinner notes from a picky dog's human

Sniffs bowl. Walks away.
Try a topper tonight.
Picky Eater Approved?
Start with the pack.

THINKJINX.COM

Picky Dog Essentials Starter Pack

Shop the Starter Pack

Format: Notes app over product photo
Persona: Parent of a dog that keeps skipping dinner
Reason to buy: 1% to a nonprofit you pick
Funnel stage: Top of funnel
Product: Picky Dog Essentials Starter Pack
Lands on: Landing page

Why it should work. A phone note reads like a real parent venting, which stops the scroll better than a polished ad.

Tests. Whether a picky-eater story with a giving-back kicker beats a pure product pitch.

Jinx

Sponsored · Native 02 · Indoor Cat Chat

Group chat, cat edition.

Our Indoor Cage-Free Chicken, Turkey, and Whitefish Dry Cat Food is the Indoor Recipe, one of our Premium Cat Wellness picks. Cage-free chicken, turkey, and whitefish, with no corn, soy, or wheat in our dry food.

Send this to the cat person in your life.

Cat group chat

Which food is made for indoor cats?

Jinx has an Indoor Recipe.

Cage-Free Chicken, Turkey, and Whitefish.

THINKJINX.COM

Indoor Recipe Dry Cat Food

Shop Cat Food

Format: Message thread with photo
Persona: Indoor cat owner asking friends what to feed
Reason to buy: Real grass-fed beef
Funnel stage: Middle of funnel
Product: Indoor Cage-Free Chicken, Turkey, and Whitefish Dry Cat Food
Lands on: Landing page

Why it should work. A message thread is how cat owners actually ask for recommendations, so the answer feels like a friend's.

Tests. Whether a conversational format brings cat food to a audience that mostly sees dog creative.

Jinx

Sponsored · Native 03 · Pumpkin Or Sweet Potato

Pumpkin or sweet potato topper?

Pick our Salmon & Pumpkin Topper or our Beef Crumbles Meal Topper: slow-smoked, with real beef as the #1 ingredient and sweet potato. Sprinkle it over kibble to add savory flavor and texture to everyday meals.

Vote, then sprinkle.

Pumpkin or sweet potato tonight?

Salmon & Pumpkin TopperBeef Crumbles Meal Topper

THINKJINX.COM

Pick Your Meal Topper

Shop Meal Toppers

Format: Stories poll
Persona: Dog parent who tops kibble and likes choices
Reason to buy: Real grass-fed beef
Funnel stage: Middle of funnel
Product: Beef Crumbles Meal Topper
Lands on: Landing page

Why it should work. A story poll invites a tap, and the tap tells us which topper flavor the audience leans toward.

Tests. Which topper wins the vote, and whether a poll format lowers the cost of a click.

Jinx

Sponsored · Native 04 · Sunday Camera Roll

Sunday camera roll: mostly the dog.

Our Beef & Bone Broth Mini Dog Biscuits are the small crunch behind a lot of those photos. 1% of every Jinx purchase is donated to a nonprofit of your choice, so the treat jar gives back too.

Save the photo. Stock the jar.

RecentsSunday
morningEdit

Camera roll: all dog, no regrets

THINKJINX.COM

Beef & Bone Broth Mini Biscuits

Shop Biscuits

Format: Camera-roll share
Persona: Dog parent whose camera roll is all dog
Reason to buy: 1% to a nonprofit you pick
Funnel stage: Top of funnel
Product: Beef & Bone Broth Mini Dog Biscuits
Lands on: Landing page

Why it should work. A camera-roll share feels like a friend's post, which suits a warm top-of-funnel audience.

Tests. Whether an organic-looking photo dump earns more engagement than a branded layout.

Jinx

Sponsored · Native 05 · Senior Years Notes

Notes on a dog's senior years.

Our Senior Cage-Free Chicken Dog Food is for the mature years, typically between ages 7 and 12, an often-overlooked stage of a dog's life. As they age, their nutritional requirements change too.

Real food for the senior years.

Notes

Their needs change. So can the bowl.

Slower on the stairs?
Nap count going up?
Ask what the bowl is doing.
Real Food for Dogs

THINKJINX.COM

Senior Dog Food, Cage-Free Chicken

Shop Senior Food

Format: Notes app over product photo
Persona: Owner of a dog entering its senior years
Reason to buy: Real grass-fed beef
Funnel stage: Middle of funnel
Product: Senior Cage-Free Chicken Dog Food
Lands on: Landing page

Why it should work. Owners of older dogs notice small changes first, and a quiet list speaks to that moment.

Tests. Whether an empathetic life-stage message beats a feature message for senior dog owners.

Jinx

Sponsored · Meme 01 · Mystery Meat Drake

Plot twist: the label matters.

Our Cage-Free Chicken Dog Food starts from one idea: quality protein like chicken or salmon should be the very first ingredient. Real Food for Dogs & Cats, with no corn, soy, or wheat in our dry food.

Choose the one with the real protein.

Mystery meat vs real chicken

Mystery meat byproduct #47

Cage-Free Chicken Dog Food

THINKJINX.COM

Cage-Free Chicken Dog Food

Shop Chicken Recipe

Format: Meme template, product swapped in
Persona: Label-reading dog parent tired of vague ingredients
Reason to buy: Real grass-fed beef
Funnel stage: Top of funnel
Product: Cage-Free Chicken Dog Food
Lands on: Landing page

Why it should work. The label joke is instantly familiar to anyone who has squinted at an ingredient list.

Tests. Whether an ingredient-contrast meme earns saves and shares from label readers.

Jinx

Sponsored · Meme 02 · Chicken Or Salmon Buttons

Every dog parent at the protein menu.

Our Shop By Protein menu runs from Atlantic Salmon and Grass-Fed Beef to Cage-Free Chicken and Pasture-Raised Lamb. Salmon recipes bring omega-3s: a balanced blend of omega-3 & 6 fatty acids support healthy skin & a shiny coat.

Hard choice. Good problem.

Salmon or chicken? Impossible.

Cage-Free Chicken

Atlantic Salmon

Me, staring at the protein menu

THINKJINX.COM

Four Proteins, One Hard Pick

Pick a Protein

Format: Meme template, product swapped in
Persona: Dog parent torn between proteins
Reason to buy: Omega-3s for skin and coat
Funnel stage: Top of funnel
Product: Atlantic Salmon Dog Food
Lands on: Landing page

Why it should work. Choosing between proteins is a real, light moment of indecision for shoppers.

Tests. Whether a choice meme lifts clicks on the Atlantic Salmon recipe.

Jinx

Sponsored · Meme 03 · Plain Vs Drizzled

Same scoop. Fancier dinner.

Our Chicken Bone Broth Kibble Sauce is made with high-quality protein and chicken bone broth. Drizzle it over kibble to add flavor and moisture, and plain kibble turns into the fancy bowl.

Squeeze. Serve. Smug dog.

Plain kibble vs kibble with sauce

Plain kibble

Kibble with bone broth sauce

THINKJINX.COM

Drizzle Bone Broth on Kibble

Shop Kibble Sauce

Format: Meme template, product swapped in
Persona: Dog parent upgrading a plain kibble bowl
Reason to buy: Simmered in bone broth
Funnel stage: Top of funnel
Product: Chicken Bone Broth Kibble Sauce
Lands on: Landing page

Why it should work. The plain-versus-refined joke explains the whole product in one glance.

Tests. Whether a meme about the Kibble Sauce explains it faster than copy.

Jinx

Sponsored · Meme 04 · Bowl Brain Levels

Levels of dinner, ranked.

Build Their Best Bowl: layer dry food, toppers, and probiotics for real nutrition. Our Beef Build Their Best Bowl Bundle brings together Beef Kibble, Beef Homemades Single Serves, and Beef Kibble Sauce.

Skip straight to level four.

Four levels of dinner

Plain kibble

Kibble plus a topper

Kibble, topper, and Kibble Sauce

Build Their Best Bowl bundle

THINKJINX.COM

Beef Build Their Best Bowl

Build the Bowl

Format: Meme template, product swapped in
Persona: Dog parent leveling up the everyday bowl
Reason to buy: Real grass-fed beef
Funnel stage: Middle of funnel
Product: Beef Build Their Best Bowl Bundle
Lands on: Landing page

Why it should work. The ladder format shows the layering idea in four steps, ending on the bundle.

Tests. Whether a layered-bowl meme moves people from toppers to the full bundle.

Jinx

Sponsored · Meme 05 · Beef Sign Debate

Hot take, signed in marker.

Our Large Breed Grass-Fed Beef Dog Food puts grass-fed beef as the #1 ingredient to support strong muscles and overall condition. Beef first, then the rest of the label. We will gladly defend it.

Convince us otherwise.

Beef first. Change my mind.

Grass-fed beef should be the #1 ingredient

THINKJINX.COM

Grass-Fed Beef First

Shop Large Breed

Format: Meme template, product swapped in
Persona: Large breed dog owner who reads labels
Reason to buy: Real grass-fed beef
Funnel stage: Bottom of funnel
Product: Large Breed Grass-Fed Beef Dog Food
Lands on: Landing page

Why it should work. A confident sign invites comments from people who care about the first ingredient.

Tests. Whether a debate-style meme drives comments and clicks from large breed owners.

Jinx